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Promotional Marketing

Choosing Killer Promotional Products that will hit target and accomplish your marketing mission is always the big question and stumbling block. It doesn’t have to be, in fact it comes down to 3 simple but super important points.

  • Know your target customer intricately.
  • Know your numbers, quantity, budget etc..
  • Know your time frame.

Once you know all 3 you can very easily select a product that will appeal, effect & remind your ideal client of your brand.

Promotional Marketing
Refinement Tool

Customer Refinement Tool

Who is your target customer? Defining your target market ensures your marketing is laser focused and designed to impact your ideal customer.

Target Customer Refinement

  • The more you know about your customer the better, some like to actually write a person in first or second person - Gender, Age, Family Status, Profession, etc
  • The most common is ‘cheap’, 'something cheap'
  • Secretly they want someone that is going to help them get what they want.
  • I.e. Blind to market changes, management, crowded market
  • Or causes them pain.
  • Or what keeps them awake at night?
  • Would you like Berlex to suggest products that would work based on the above questions?