Do you really want to put an expiration date on your promotional giveaway?

If you’ve been considering using flowers, wine, chocolate, or lollies as your company’s promotional product, you may want to think again.

To begin with, these are perishable items, which means:

  1. they’ll be consumed and tossed out, or
  2. they’ll go bad and get tossed out.

Either way, your branded merchandise ends up in the bin – which is the last place you want it to be.

Promotional products are highly effective, not to mention cost-efficient, marketing tools, but only if they’re actually being put to regular use by your prospects. Your giveaways won’t be building brand awareness or name recall when they’re lying at the bottom of the bin.

The facts about perishables

Fact: Perishable products are items that worsen in quality over time, losing their value in the process. They also need special handling and storage so they won’t spoil or get contaminated.

Let’s look at more facts!

Wine: Wine needs to be stored at cool, even temperatures and humidity levels to maintain its quality. It needs to be kept away from direct sunlight and stored on its side (if the bottle is corked). After it’s uncorked, oxidization will eventually turn wine “vinegary” and unpalatable so it will need to be consumed within several days.

Unsurprisingly, not even winemakers use wine as a promotional giveaway. Instead, they put their brands on corkscrews and wine openers, wine glasses, coasters, cutting boards, wine totes…. Items, in short, that can be used multiple times and that will last far longer than a bottle of wine.

Chocolate and lollies: Loaded with sugar, chocolate and lollies are susceptible to high temperatures, with heat causing them to melt and get sticky. They need to be stored in air-tight containers in a cool, dark, and dry place.

Improper storage can result not only in a degradation of flavour and texture.

Remember, we are only remembered by the brand we share with our clients.

There are much better alternatives.

The most effective promotional products are those that put your brand front and centre, but without being too forward about it. They are items that people will have a definite use for in their daily lives. Items like:

  • Sunglasses
  • Keyrings
  • Coffee mugs
  • A picnic blanket
  • Pens
  • Frisbees

And so on..

As marketing and promotional products specialists, we also have a team of creative designers who can provide the best layout and refine ideas in customising logo placement. Our team of designers is trained to make your logo look distinctive yet subtle – so your prospects will be willing and unafraid to take your brand with them.

When choosing promotional products, here are some of the most important things you will need to consider:

  • What is the GOAL for your giveaway?
  • Who is your TARGET MARKET?
  • What is your BUDGET?

Knowing the answers to these questions will make it easier for you to make the right decision.

Let Berlex Promotional help you. True automotive and health industry specialists, Berlex Promotional offers you everything from branded corporate promotional merchandise to customised speciality items!

Contact our Team to help you choose the perfect giveaway for your business. We will help you make a great, memorable impression!